Phrom Phong Area Review: Luxury and Prosperity all in one

"Phrom Phong: Prosperity and Luxury all in one"

Phrom Phong, also known as Sukhumvit 39, is a prestigious area in Bangkok situated in the Khlong Tan Nuea and Khlong Tan sub-districts of Wattana District. Over the years, it has transformed from an old community into a modern hub of luxury and convenience, infused with a blend of cultures. With its reputation as one of the most expensive areas in Bangkok, it has become a significant business district and an important part of the city's transportation network. In this blog post, we will explore the fascinating history of Phrom Phong and delve into the interesting features that make it a must-visit destination in Bangkok.

Getting to know Phrom Phong

Phrom Phong, an area in Bangkok, is famous for The Em District, a world-class retail complex situated near the BTS Phrom Phong station. This complex consists of three projects, namely The Emporium, The EmQuartier, and The EmSphere, that offer a wide range of high-end global brands. Besides the luxurious shopping malls, Phrom Phong is also recognized for its residential area, which has become a popular choice among many foreigners.

The community's way of life in old Phrom Phong blends perfectly with the neighborhood's modern amenities, creating a serene and organized environment that provides a surprisingly comfortable experience amid the city's bustling vibe. As a result, Phrom Phong has earned the moniker of "Miniature Japan."

Formerly "Bangkapi Field"

The now-modern neighborhood Phrom Phong was once a vast field akin to that of various areas in Bangkok known as "Bangkapi Field", covering the Sukhumvit area all the way to the present-day Bangkapi area. In 1936, the first road, Sukhumvit Road, was opened, and communities started to settle along the road, making the land on the west side of Bangkok more valuable than the Bangkapi field. Thus, high-ranking officials, wealthy families, and members of the royal family, such as Princess Ploenchit, started to buy and collect land in the area, and the name "Phrom Phong" came from her name.

In 1942, the Department of Meteorology was established, and the Bangkok Science Center was created in what is now Benjasiri Park. Later, a bridge was built across Khlong Saen Saep to connect with Phetchaburi Road, making transportation more convenient. In 1992, the Bangkok Metropolitan Administration opened a 28-rai (44800 sqm.) public park for people to exercise and relax, called Benjasiri Park. Five years later, The Mall Group built Emporium, a luxury shopping mall, and in 1999, the BTS Skytrain was opened, with the Phrom Phong station being a starting point for the development of the area. As a result, the location has attracted real estate investors, and Phrom Phong has become a trendy, modern neighborhood in Bangkok.

Phrom Phong in the Present Day

Phrom Phong is a highly coveted area in Bangkok, known for its upscale shopping experience boasting more than 400 international brand names. The neighborhood is also home to luxurious residential areas, cozy cafes, and Japanese restaurant complexes. The area is heavily populated by Japanese residents, earning it the nickname "Little Japan" among locals.

However, due to the area's popularity and the majority of the prime real estate already being owned and developed, it is anticipated that finding real estate in this area will become increasingly challenging in the future. New residential developments are expected to spring up along the side streets, such as Sukhumvit 39, Sukhumvit 24, and Sukhumvit 26, which are further away from the Phrom Phong BTS station.

Known amenities in Phrom Phong

Phrom Phong, located in the heart of the city, provides a comprehensive urban lifestyle with a wide range of amenities. From luxury shopping to local markets, there is something for everyone. Moreover, the area is dotted with numerous places to unwind, and it has a diverse population of Thai and foreign residents.

Shopping Centers

• Emquartier

Emquartier is a modern and upscale shopping complex located in the Phrom Phong area of Bangkok, Thailand. It offers a wide range of high-end fashion brands, luxury goods, restaurants, and entertainment options, including a cinema, an art gallery, and a large supermarket. The complex also features unique architectural designs and a green space on the rooftop, providing visitors with a relaxing and enjoyable shopping experience.

• Emporium

Emporium is a luxurious and iconic shopping mall located in the heart of the Phrom Phong district in Bangkok, Thailand. The mall offers a range of high-end international fashion brands, lifestyle products, and gourmet restaurants, as well as a cinema and a fitness center. Its sleek and sophisticated design, along with its prime location, make it a popular destination for locals and tourists alike.

• The Em District
• Emsphere
• Villa Market
• Washington Square
• Rain Hill Community Mall

Public Parks

• Benjasiri Park (29 Rai, 46400 sqm)

Benjasiri Park is a small but charming public park located in the Phrom Phong area of Bangkok, Thailand. The park features a serene lake, lush greenery, and various sculptures and artworks, including the famous "Dancer" statue. It is a popular spot for jogging, cycling, picnicking, and relaxing, and also hosts occasional events and exhibitions. Furthermore, the park is located right by the BTS Phrom Phong for convenient transportation.

Hospitals

• BBH Hospital
• Banphaeo General Hospital (Phrommit Branch)
• Thai Eye Center Rama 3
• Samitivej Sukhumvit Hospital

Schools

• TPA Academy I
• Sai Namthip School
• Sai Nampueng School

Japanese Specialty Stores

• Treasure Factory
• Chalimar
• Watts Japan
• Hernel
• Tokyo Joe
• Lofty Bamboo

Others

• Thonglor Police Station
• Bangkok Bank
• Krung Thai Bank (Sukhumvit 47 branch)
• Kasikorn Bank (Ratchadapisek rd. Branch)
• Siam Commercial Bank (Sukhumvit 39 branch)

As you can tell, the various amenities in the Phrom Phong area cater well to urban living. furthermore, what distinguishes Phrom Phong from other areas is its organized vibe and a collection of authentic Japanese eateries, shops, spas, and numerous second-hand stores, giving visitors a taste of Japan.

Accessibility

During rush hour, traffic in the Phrom Phong area can become heavily congested due to Sukhumvit Road being a primary route for people commuting to and from the city center. This includes travel between Ramkhamhaeng and Siam or Samrong and Sathorn. Phrom Phong is situated in the middle of various economically significant areas, resulting in significant car traffic. As a result, public transportation or smaller vehicles such as motorcycles or Grab bikes are more convenient for travel.

• Skytrain System (opening hours: 6am-midnight): BTS Phrom Phong station is located between Thonglor and Asok stations. You also have the option to use the MRT (opening hours: 5:30-midnight) Sukhumvit station nearby BTS Asok station.
• Personal Car: If you plan on driving to the Phrom Phong area, you can take Sukhumvit Road as your main route. Soi Sukhumvit 39, Soi Sukhumvit 24, and Asoke Road are also available and can connect you to other roads like Phetchaburi Road, Rama IV Road, and Ratchadaphisek Road. The nearest expressway to the area is the Chalerm Maha Nakhon Expressway, which is located south of Khlong Toei district and adjacent to the Lumphini neighborhood.
• Buses: There are four main bus stops serving the Phrom Phong area, including the entrance of Benjasiri Park, the mouth of Soi Sukhumvit 24, and at the BTS Phrom Phong station. Buses run along various routes both into and out of the city. The following are the main bus lines for accessing Phrom Phong:
  • Bus 2: Samrong-Pak Khlong Tarad
  • Bus 25: Praeksa Terminal-Bhor Din-Ta Chang
  • Bus 38: Chandrakasem Rajabhat University-Ramkhamhaeng College
  • Bus 40: Bangkok Bus Terminal (Borommaratchachonnani)-Lamsalee Market
  • Bus 48: Ramkhamhaeng University-Wat Phra Chetuphon
  • Bus 98: Huaikwang-Kluai Namthai
  • Bus 501: Suan Siam Bus Terminal-Hua Lamphong
  • Bus 508: Phaknam-Ratchaworadit Pier
• Pickup Truck: A small 4-wheel vehicle that can accommodate about 5-6 people. The service point is located at the mouth of Phrom Phong alley and operates on a time schedule. The fare is based on distance, starting from 10 baht. The service can be used individually or as a group.
• Motorcycle: Motorcycle services are abundant throughout the soi openings such as BTS Phrom Phong station, Sukhumvit soi 24 opening, Sukhumvit soi 33 opening, or Sukhumvit soi 39 opening (K Village). The fare is based on distance, starting from 10-20 baht. However, during rush hour, there may be a shortage of available vehicles, so it is advisable to allow extra time for calling a vehicle.
• Boat: The closest pier to the Phrom Phong district is the Italthai pier, which serves express boats for Khlong Saen Saeb and the Chao Phraya River. The route starts from Wat Sri Bun Rueang and ends at the pier near the Phan Fa Lilat Bridge. The fare ranges from 8 to 18 baht, and is subject to change. To get to the pier, one can drive along Sukhumvit 39 before crossing Phetchaburi Road, where the Italthai Tower and the pier are located.

Not included is an additional method of transportation, the van service. If you would like to take a van to another province, use the "Ekamai Bus Terminal", which is the nearest pick-up and drop-off point for vans. For short-distance travel, most people in the Phrom Phong area use motorcycle taxis or tuk-tuks as a primary transportation method due to flexibility, speed, and convenience. However, if the distance is more than 3 kilometers, BTS Phrom Phong station or just driving is preferred generally.

Future

Despite almost the entirety of Phrom Phong area being developed into residential projects and shopping malls, it is still just the area of alleyways like the nearby neighborhoods of Thonglor and Ekamai. Phrom Phong can still be developed, especially in the deep alleys, and it is certain that the prices of new projects in the Phrom Phong area will not differ much.

The reason for this is because the area has been designated as a luxurious and expensive district. With the increasing number of new train lines being added in the future, such as the Gray Line and Pink Line, this will further push up the prices of properties in the area.

Therefore, it can be assumed that Phrom Phong will continue to be a worthwhile investment in the future, based on the reasoning behind the land price trends in 2022 according to the Thai Real Estate Research and Valuation Center, which will be discussed in the next topic.

Current prices in Phrom Phong

The Thai Real Estate Research and Valuation Center has recently released information regarding the significant increase in land prices in Bangkok by up to 5% since the onset of the COVID-19 pandemic in 2022. This has been attributed to the launch of the Yellow Line, connecting Lat Phrao to Samrong in mid-2022, and the Pink Line from Min Buri to Kheha in the third quarter of 2022, resulting in a continuous rise in land prices along the train lines.

This surge in land prices has led to a rise in prices of residential properties, including condominiums, detached houses, townhouses, and rents in the Phrom Phong area. According to AREA data, land prices in the Sukhumvit-Ekkamai area, which encompasses Phrom Phong, have reached a high of 1.7 million baht per square-two meters.

Based on the survey of land prices and rental costs in the Phrom Phong area in the real estate market, the overall price summary of this area can be concluded as follows:

• Detached House/Condo/Townhouse Sales Prices

• Detached House/Condo/Townhouse Rental Prices

As you can see, the prices for buying, selling, and renting residential properties in the Phrom Phong area are very high compared to other areas in Bangkok or neighboring areas. This can be attributed to its central location and the surrounding amenities, including shopping malls, private hospitals, international schools, luxury hotels that cater to foreigners and local Thai buyers alike.

Recommended Residences in Phrom Phong

The Estelle Phrom Phong

A joint venture between property developer Raimon Land and Tokyo Tatemono, The Estelle Phrom Phong is a super luxury condo project serving as the "Oasis in the middle of the city". The project itself features a 37-story high-rise building with a total of 146 units ranging from 1-bedroom all the way to penthouse units. With the use of world-class materials and equipment, The Estelle Phrom Phong features a unique Japanese-influenced architecture that tenants and residents are sure to adore.

Click here if you are interested in buying or renting at The Estelle Phrom Phong

Ashton Residence 41

Ananda Development’s “Ashton Residence 41”, once again super luxury, adopts a modern yet simplistic and luxurious design thanks to an excellent assortment of materials used for the building design (as well as specific units and the common area). The project itself features two 8-story low-rise buildings with both buildings featuring a total of 79 units. Moreover, more than enough parking is available thanks to its capacity of up to 160 cars (202% of units) and EV Chargers are available as well for greener alternatives.

Click here if you are interested in buying or renting at Ashton Residence 41

Auguston Sukhumvit 22

With “Exotic Spanish Contemporary Living” in mind, the project makes a warm and luxurious first impression with its use of warm colors along with its Spanish luxury style. All this culminates in tenants and residents feeling as premium as if they were actually in a hotel rather than a condo project and being able to get an unobstructed view of Bangkok or the Chao Phraya river thanks to being located in Sukhumvit soi 22 is icing on the cake.

Click here if you are interested in buying or renting at Ashton Residence 41

Conclusion

In conclusion, the Phrom Phong area in Bangkok offers both luxury and prosperity to its residents and investors. With its central location and abundance of amenities such as shopping malls, private hospitals, international schools, and upscale residences, it is no wonder that land prices and property values have been continuously increasing. If you're looking for a prime location with a high standard of living, Phrom Phong should definitely be at the top of your list.

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